A  New Jeep Product- Chillshades

I created a concept for a fictional new Jeep product called ChillShades, sunglasses that blow air for a cool, comfortable ride. I began with research into Jeep’s tone, visual identity, and target audience, ensuring the concept aligned with their adventurous, rugged brand personality. The design incorporates Jeep’s signature grill element and follows their brand guidelines, resulting in visuals that feel authentic to the brand. I then adapted the concept for print, digital ads, and social media, maintaining a cohesive style across all platforms.